About Us

Rooted Alma is more than a shop — it’s a story of love, resilience, and heritage.

Founded by a proud Mexican-American mother, Rooted Alma celebrates the richness of our roots while embracing the beauty of modern life. Every product we design — from home goods and books to toys and art — is infused with cultura, corazón, and comunidad.

We believe that our traditions are treasures to be shared and preserved. Through vibrant designs inspired by Mexican folk art, ancestral stories, and lived experiences, we aim to bring a little piece of home to your hands — whether you grew up with these traditions or are discovering them for the first time.

Our name, Rooted Alma, means “Rooted Soul,” because that’s what we stand for:
🌵 Staying rooted in our culture.
💛 Creating from the soul.
🌎 Building bridges between generations and communities.

Everything we offer is created with care — many items are handcrafted, designed in small batches, or thoughtfully illustrated to reflect authentic cultural elements. We are committed to creating goods that spark joy, inspire pride, and tell stories worth passing down.

Thank you for supporting our dream and allowing us to share a part of our soul with you.

Con cariño,
The Rooted Alma Family